{
  "review_date": "2026-09-08",
  "scope": "Six firms; nine public documents. Eight local PDFs: 229 total pages, 36 selected pages visually inspected; McKinsey: three official web exhibits visually inspected and PDF text consulted. No native Word originals verified.",
  "method": "Official-source discovery, local PDF raster review or official web screenshots, PDF text-span measurement where available. Observations describe sampled publications, not global brand standards.",
  "sources": [
    {
      "id": "mgi-productivity",
      "firm": "McKinsey Global Institute",
      "title": "Investing in productivity growth",
      "date": "2024-03-27",
      "date_basis": "Official report landing page",
      "url": "https://www.mckinsey.com/mgi/our-research/investing-in-productivity-growth",
      "format": "Report; selected web exhibits visually inspected",
      "page_count": 58,
      "observed_pages": [],
      "observed_exhibits": [
        1,
        5,
        8
      ],
      "observations": [
        "Exhibit 1 separates figure number, assertion headline, measure definition, plot, notes and source. Blue and grey distributions have direct year labels and median arrows.",
        "Exhibit 5 aligns shared region rows across stacked contribution bars, change markers and a multiplier column. Group labels and section rules preserve scanning across panels.",
        "Exhibit 8 combines a bridge, numbered explanatory brackets and a lower comparison matrix. Colour communicates signed impact, not merely decoration."
      ],
      "measurements": {
        "method": "Official web exhibit screenshots; report PDF text checked with web reader"
      },
      "limitations": "PDF download failed locally; no PDF page geometry or native Word document verified. Web exhibit inspection must not be counted as PDF page inspection."
    },
    {
      "id": "bain-deck",
      "firm": "Bain & Company",
      "title": "2023 Global Private Equity Report — roadshow deck",
      "date": "2023",
      "date_basis": "Document cover; PDF creation date recorded separately",
      "url": "https://www.bain.com/globalassets/about/2023-global-pe-report---roadshow-deck.pdf",
      "format": "16:9 presentation",
      "page_count": 17,
      "observed_pages": [
        1,
        2,
        4,
        5,
        7,
        9
      ],
      "observations": [
        "Pages 5 and 9 use assertion titles, neutral historical bars and a selective endpoint emphasis. Direct values sit at the decision-relevant endpoint.",
        "Page 7 uses stacked categories, a side legend and a callout total. Page 4 combines a time series with time-span brackets. Cover and summary pages use photography and dark blocks; analytical pages remain white."
      ],
      "measurements": {
        "page_points": [
          960.0,
          540.0
        ],
        "frequent_text_sizes_pt": [
          24.0,
          20.0,
          14.0,
          14.1,
          36.0
        ],
        "pdf_created": "D:20230224120719+01'00'",
        "method": "PyMuPDF page geometry and text-span character counts on PDF pages 2, 4, 5, 7, 9"
      },
      "limitations": "Representative pages visually inspected, not a universal firm template. Font-size extraction omits rasterized chart text. Public PDF, not an editable source file."
    },
    {
      "id": "bcg-deck",
      "firm": "Boston Consulting Group",
      "title": "2025 Annual Sustainability Report — Executive Summary",
      "date": "2026-06",
      "date_basis": "Document cover; PDF creation date recorded separately",
      "url": "https://www.bcg.com/ja-jp/assets/2026/annual-sustainability-report-slideshow-2025.pdf",
      "format": "16:9 executive summary",
      "page_count": 15,
      "observed_pages": [
        1,
        2,
        4,
        5,
        7,
        9
      ],
      "observations": [
        "Page 2 groups multiple KPIs in two tinted fields. Page 4 uses three text columns and light separating rules.",
        "Page 7 combines a photo with challenge and outcome columns. Page 9 places a narrow KPI rail beside a line chart and endpoint gap annotation.",
        "Serif display headings coexist with sans-serif body copy in this publication; this differs from the AI report."
      ],
      "measurements": {
        "page_points": [
          1760.0,
          990.0
        ],
        "frequent_text_sizes_pt": [
          26.0,
          23.0,
          18.0,
          44.0,
          24.1
        ],
        "pdf_created": "D:20260601142359-04'00'",
        "method": "PyMuPDF page geometry and text-span character counts on PDF pages 2, 4, 5, 7, 9"
      },
      "limitations": "Representative pages visually inspected, not a universal firm template. Font-size extraction omits rasterized chart text. Public PDF, not an editable source file."
    },
    {
      "id": "bcg-report",
      "firm": "Boston Consulting Group",
      "title": "The Widening AI Value Gap",
      "date": "2025-09",
      "date_basis": "Document cover; PDF creation date recorded separately",
      "url": "https://www.bcg.com/assets/2025/the-widening-ai-value-gap.pdf",
      "format": "A4 portrait report",
      "page_count": 24,
      "observed_pages": [
        1,
        2,
        4,
        5,
        7,
        9
      ],
      "observations": [
        "Pages 4, 7 and 9 put a numbered exhibit above two-column prose. Figure headline, measure definition, chart and small source notes form distinct tiers.",
        "Page 7 combines a contribution bridge with grouped totals and change callouts. Page 9 uses row-aligned tabular comparisons with miniature chart marks.",
        "Section opener page 5 uses a large photograph, coloured section heading and two text columns. Cover date and later PDF creation date differ."
      ],
      "measurements": {
        "page_points": [
          595.28,
          841.89
        ],
        "frequent_text_sizes_pt": [
          10.0,
          7.9,
          7.5,
          8.7,
          18.0
        ],
        "pdf_created": "D:20251016184126+08'00'",
        "method": "PyMuPDF page geometry and text-span character counts on PDF pages 2, 4, 5, 7, 9"
      },
      "limitations": "Representative pages visually inspected, not a universal firm template. Font-size extraction omits rasterized chart text. Public PDF, not an editable source file."
    },
    {
      "id": "strategy-report",
      "firm": "Strategy&",
      "title": "UK Legal Services Market Report",
      "date": "2025 summer",
      "date_basis": "Document cover; PDF creation date recorded separately",
      "url": "https://www.strategyand.pwc.com/uk/en/reports/uk-legal-services-market-report-2025.pdf",
      "format": "16:9 report presentation",
      "page_count": 17,
      "observed_pages": [
        1,
        2,
        4,
        5,
        7,
        9
      ],
      "observations": [
        "Page 4 pairs a large numbered topic and wide chart with a narrow interpretation rail. Page 5 repeats a chart/interpretation split with shared category rows.",
        "Page 7 uses a dense comparison matrix on a dark page. Page 9 combines a distribution, summary indicators and explanatory prose.",
        "Running document labels and page numbers remain stable; the large section number conveys navigation, not decoration."
      ],
      "measurements": {
        "page_points": [
          960.0,
          540.0
        ],
        "frequent_text_sizes_pt": [
          12.0,
          9.8,
          8.2,
          9.0,
          15.8
        ],
        "pdf_created": "D:20250818042441-07'00'",
        "method": "PyMuPDF page geometry and text-span character counts on PDF pages 2, 4, 5, 7, 9"
      },
      "limitations": "Representative pages visually inspected, not a universal firm template. Font-size extraction omits rasterized chart text. Public PDF, not an editable source file."
    },
    {
      "id": "rb-trend-tech-2025",
      "firm": "Roland Berger",
      "title": "Trend Compendium 2050: Technology and Innovation, 2025 Edition",
      "date": "2025-05-06",
      "date_basis": "2025 edition; exact date is PDF creation metadata, not verified publication day.",
      "url": "https://www.rolandberger.com/publications/publication_pdf/roland_berger_trend_compendium_2050_trend_5_technology_and_innovation.pdf",
      "format": "Landscape 16:9 PDF; metadata creator Microsoft PowerPoint",
      "page_count": 72,
      "observed_pages": [
        5,
        11,
        68
      ],
      "observations": [
        "Page 5 combines a fixed chapter navigation rail with a central triangular relationship diagram and connected explanations.",
        "Page 11 places a conclusion headline above a chart subtitle; grouped bars occupy roughly three quarters of the main region, with interpretation on the right.",
        "Page 11 directly labels bars and percentage changes, with legend and sources below.",
        "Page 68 retains the navigation rail and uses two stacked analytical sections plus a reference-material rail on the right."
      ],
      "measurements": {
        "page_points": [
          960,
          540
        ],
        "page_11_headline_font_size_pt": 20,
        "typical_chart_body_size_pt": 10,
        "typical_note_size_pt": 9,
        "page_11_headline_left_pt": 153.9,
        "fonts_observed": [
          "RBOffice-Bold",
          "RBOffice-Regular"
        ],
        "method": "Visual inspection of rendered PDF pages plus PyMuPDF text-span extraction."
      },
      "limitations": "Three selected pages inspected, not all 72. Font measurements are page-specific observations, not a corporate standard. Proprietary fonts and branding were not copied."
    },
    {
      "id": "rb-auto-supplier-2025",
      "firm": "Roland Berger and Lazard",
      "title": "Global Automotive Supplier Study 2025",
      "date": "2025-04-30",
      "date_basis": "2025 report; exact date is PDF creation metadata, not verified publication day.",
      "url": "https://content.rolandberger.com/hubfs/07_presse/RB_Global_automotive_supplier_study_final.pdf",
      "format": "Portrait A4 PDF; metadata creator Adobe InDesign 20.3",
      "page_count": 28,
      "observed_pages": [
        2,
        7,
        18
      ],
      "observations": [
        "Page 2 uses a pale blue field, a high-positioned title, a narrow body column, a vertical white rule, and a drop cap.",
        "Page 7 aligns three comparison columns across two chart rows, followed by one takeaway region per column.",
        "Page 7 groups exhibit identifier, conclusion, units, charts, footnote, and source strip into one coherent exhibit.",
        "Page 18 combines a chart with an explanatory table above a new prose section, demonstrating integrated figures and narrative."
      ],
      "measurements": {
        "page_points": [
          595.276,
          841.89
        ],
        "body_size_pt": 8,
        "chart_text_size_pt": 7.2,
        "exhibit_heading_size_pt": 10,
        "fonts_observed": [
          "RBDesign-Medium",
          "RBDesign-Bold",
          "RBDesign-Semibold"
        ],
        "method": "Visual inspection of rendered PDF pages plus PyMuPDF text-span extraction."
      },
      "limitations": "Three selected pages inspected. Dense report typography should not be transferred unchanged to projected slides. This is an InDesign-produced PDF, not a verified Word original."
    },
    {
      "id": "ow-vortex-2025",
      "firm": "Oliver Wyman",
      "title": "Navigating the Vortex: 2025 Global Performance Transformation Report",
      "date": "2025-05-08",
      "date_basis": "2025 edition; official article URL is under 2025/apr, but PDF creation metadata is May 8. Exact publication day not verified.",
      "url": "https://www.oliverwyman.com/content/dam/oliver-wyman/v2/publications/2025/apr/oliver-wyman-2025-global-performance-transformation-report.pdf",
      "format": "Portrait PDF; metadata creator Adobe InDesign 19.5",
      "page_count": 22,
      "observed_pages": [
        3,
        7,
        18
      ],
      "observations": [
        "Page 3 uses a dark background, two-column introduction, and ruled KPI rows with a narrow metric column and wider explanation column.",
        "Page 7 places exhibit title and survey unit above paired horizontal bars; prior-period bars are gray hatched, current-period bars black, with direct values and small change arrows.",
        "Page 7 continues with two-column prose beneath the exhibit.",
        "Page 18 gives a ranked horizontal bar chart most of the page and closes with a dark conclusion band.",
        "Running heads use a thin horizontal rule; page numbers remain consistently positioned."
      ],
      "measurements": {
        "page_points": [
          595.276,
          792
        ],
        "body_size_pt": 9,
        "chart_text_size_pt": 8,
        "note_size_pt": 7,
        "fonts_observed": [
          "NotoSans-Regular",
          "NotoSans-Bold",
          "NotoSans-Light",
          "MMCDisplayCondensed-Bold"
        ],
        "method": "Visual inspection of rendered PDF pages plus PyMuPDF text-span extraction."
      },
      "limitations": "Three selected pages inspected. Font sizes vary by role and page. Current PDF modification metadata is later than original creation. This is not a verified Word source document."
    },
    {
      "id": "ow-designing-2035",
      "firm": "Oliver Wyman",
      "title": "Designing for 2035",
      "date": "2023-12-20",
      "date_basis": "PDF creation metadata and /2023/dec/ asset path; linked from a separate official February 2025 article. Do not label this PDF a 2025 publication.",
      "url": "https://www.oliverwyman.com/content/dam/oliver-wyman/v2/publications/2023/dec/designing-for-2035/owhic-designing-for-2035.pdf",
      "format": "Portrait PDF; metadata creator Adobe InDesign 19.0",
      "page_count": 34,
      "observed_pages": [
        2,
        7,
        12
      ],
      "observations": [
        "Page 2 uses a purple condensed heading, a single prose column, generous remaining whitespace, and a running head with a fine rule.",
        "Page 7 integrates a three-column comparison table into prose; only horizontal rules are used, and left-side labels receive purple bold emphasis.",
        "Page 12 divides prose with compact purple section headings and bold time-context labels within paragraphs.",
        "The hierarchy is carried by typography, spacing, and rules rather than cards or decorative icons."
      ],
      "measurements": {
        "page_points": [
          595.276,
          792
        ],
        "page_2_heading_size_pt": 32,
        "page_7_heading_size_pt": 18,
        "page_12_section_heading_size_pt": 13,
        "body_size_pt": 9,
        "page_2_body_line_step_pt": 14,
        "page_2_body_left_pt": 97.8,
        "page_2_body_width_approx_pt": 400,
        "heading_color": "#453282",
        "fonts_observed": [
          "NotoSans-Regular",
          "NotoSans-Bold",
          "MMCDisplayCondensed-Bold"
        ],
        "method": "Visual inspection of rendered PDF pages plus PyMuPDF text-span extraction; body width is approximate."
      },
      "limitations": "Three selected pages inspected. Word-style refers to reusable document layout conventions, not the source application; PDF metadata identifies InDesign."
    }
  ]
}